Brooklyn Center New Logo

City of Brooklyn Center Unveiled Strategic Plans for Future and New Identity

The City of Brooklyn Center today unveiled a new citywide brand identity that is a symbol of important changes coming to the area for residents, families and businesses. Mayor Tim Willson opened an official ceremony at City Hall at noon today. A second event was held at 5:30 pm at the Centennial Civic & Veterans Memorial Amphitheater. Both events gave council members, partners of the City and invited guests an overview of the City’s strategic focus over the next 24 months.
“This is more than the unveiling of a new brand identity for our City,” says Curt Boganey, City Manager, City of Brooklyn Center. “The ceremony marks the beginning of a new chapter for Brooklyn Center that will see us put into place new strategies, initiatives and investment aimed at improving the economics, public resources and overall image of our City for current families, residents and businesses and anyone considering settling in Brooklyn Center.”
Following an intensive planning and consultation phase over the past year, Brooklyn Center will focus on six key areas: improving economic stability for current residents; undertaking targeted redevelopment across the City; fostering a sense of community engagement; improving and showcasing the City’s public image; and a series of strategies and initiatives aimed at further creating a safe, secure and stable community.
The event also unveiled a new brand identity, logo and tagline for the City of Brooklyn Center. The refreshed look – and tagline: At the Center – is intended to emphasize the City’s central location and accessibility in the Twin Cities metro area. It is also designed to capture an ongoing commitment to the community of residents and businesses within the City’s boundaries.  Work will start immediately on a roll out program that starts with City Hall signage and will continue over the next 24 month with the addition of the logo to public transportation, community parks, trails and other signage, the City water tower and all official City communications collateral.
“This has been a detailed planning process,” adds Boganey, “in which we sought the feedback of the public on their beliefs, needs and interests. We’re thrilled to finally take the next step toward our City’s future and thank our partners, state officials and guests for their support.”
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